Joanne Koh

Marketing | Market Research Advisor

Joanne_Koh.jpgA couple of years ago, Joanne shared her goal of doing her Masters and getting promoted at the Leadership Conference. She is happy to say that she has achieved all since then and more. 

She started her career at Confirmit, a market research software company, as a Project Coordinator then became a Project Manager, delivering research projects for clients around the world. After a couple of years of work, She decided to go back to school for deeper education in the subject matter, so she went to Spain and got her Masters in Market Research and Consumer Behaviour from IE Business School in Madrid, Spain. After coming back to Vancouver, she went back to Confirmit and this time focused on Voice of Customers programs for clients around the world, including Best Buy, Walt Disney, and Hyundai Capital. 

Currently she just started her new job at ICBC as Market Research Advisor, where she is the subject matter expert to carry out research initiatives and translate data into insights.

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